HIKMICRO celebrates tradition and technology with unifying Christmas campaign #FindXmasDeerwithHIKMICRO

HIKMICRO has launched its a global Christmas campaign and is urging the HIKMICRO HIKHunter Family to join in with the festive fun.

#FindXmasDeerwithHIKMICRO is a celebration of love, shared family hunting traditions and the joy of passing on the hunting experience down through generations.

This ethos integrates seamlessly with HIKMICRO's combination of cutting-edge thermal technology and high regard for true hunting values. Our brand respects the importance of special hunting traditions while creating and sharing new memories with loved ones using HIKMICRO thermal technology during the holiday season.

The campaign features a series of films and social media posts, showcasing HIKMICRO’s world-leading products. The key film shows a family coming together to prepare for Christmas, deciding to honor tradition by hunting a deer for their festive feast. Two parents and their child set out into the twilight equipped with HIKMICRO’s LYNX LH35 2.0 thermal monocular, STELLAR SX60L 3.0 thermal scope and HABROK Pro HX60L thermal binocular.

The story captures the magic of a family hunting together and showcases the unparalleled image quality, usability and reliability of HIKMICRO's pioneering thermal products.

Returning home from their successful hunt, the family go on to share their freshly prepared Christmas feast with Grandpa. Inspired by the festive feast, the elder shares his hunting experiences and wisdom with his grandchild, emphasizing the importance of passing down traditions.

HIKMICRO initiated the campaign by focusing on family Christmas preparations and discussions on hunting traditions across different countries. The brand engaged with audiences through interactive social media posts and encourage audience to share hunting legacy in their family.

This was followed by the premier of the touching video depicting the family's journey, using HIKMICRO's functional and reliable thermal products to share an adventure while harvesting a meal that was shared between the generations.

In the leadup to Christmas and over the holiday period, HIKMICRO is inviting its followers to participate in the interactive #FindXmasDeer challenge on Instagram, encouraging cheerful engagement with a festive spirit.

The brand will also be sharing holiday wishes and Christmas greetings from the HIKHunter Family and internal staff, fostering a sense of togetherness and warmth. The brand will also be posting dynamic clips showcasing the family's successful hunt and emphasizing the superior features of HIKMICRO's products.

Bringing the HIKMICRO HIKHunter Family together

At the heart of the campaign is a lasting message, calling the HIKMICRO family to come together. Followers will be invited to share photos or videos of deer they have observed through their HIKMICRO devices during the Christmas season, using the hashtag #FindXmasDeerwithHIKMICRO. Everyone who joins in will have a chance to be featured in a video compiling the best of the submissions. This content will appear alongside a year-end review of HIKMICRO’s milestones and highlights from 2024.

Christmas is a time to celebrate the joy of family and the importance of preserving hunting traditions. HIKMICRO's thermal technology can play an important role in this by making hunting more accessible, enjoyable, and successful. HIKMICRO is building on this shared experience through #FindXmasDeerwithHIKMICRO. We are inviting the hunting community to join in with interactive games and to share their adventures – passing on joy and knowledge while they do it. All they need to do is add the #FindXmasDeerwithHIKMICRO hashtag.

HIKMICRO’s marketing manager said: “Following a successful launch of the HABROK Pro and STELLAR 3.0 1280X Family of flagship products, we are thrilled to launch the next phase of this campaign. We wanted to seize this moment to emphasize the importance of family bonds and the shared experiences of the wider hunting community as we explore the world together over the holiday season”.

A HIKMICRO end user, who uses the brand’s pioneering thermal devices, added: “I always do a lot of hunting over the Christmas holidays and I look forward to sharing my adventures through this campaign. It is great to be a part of the HIKMICRO family. I would love to see some of my footage used in the final video and can’t wait to see what other hunters have shared.”

HIKMICRO invites everyone to join the family this Christmas and share the hunting traditions they love with the #FindXmasDeerwithHIKMICRO hashtag.